Market and Competitor Analysis of Hotel Industry

Market and Competitor Analysis of Hotel Industry Market Analysis: Industry and Competition EXECUTIVE SUMMARY Businesses fail to define satisfaction in the same way that customers do. Customer relationship satisfaction is measured by repeat business and recommendation of the store to others (Thompson 2004, p. 104). While customers can agree to these behaviours only â€Å"60% of customers who named a business they were loyal to, said they would also shop at the competition† (Donogh 2000, p. 1). How consumers perceive a company or product depends upon varying factors different for each individual (Whelan 2004). It is part of the job of the e-marketing analyst to disseminate how their client will gain market share and competitive advantage through marketing schemes. With regard to the tourism industry and creating customer relations, it is important to remain unique and as individual as every customer. How does one do this with limited time and funding? Customization of a web site is key to advantage but also creating a unique experience on the web site and at the destination is part of niche marketing and a main cornerstone to any tactic. GENERAL OVERVIEW It is of utmost importance to carry out an analysis of the industry per business operations and define the competition. As part of this presentation, a market analyst should keep in mind different models in which to decipher the current state of the market and where to gauge an organisation’s advantage. For the purpose of this presentation and understanding the tourism industry, four models chosen for this analysis are: (1) SWOT analysis, (2) PESTEL analysis, (3) Michael Porters Five Forces and (4) Boston Matrix. By comparing and contrasting the Althorn web site with the competition of other stately English homes, one can better assess the marketing plan and continue to make appropriate changes. The web sites chosen for review with Althopr.com are as follows: (1) Balmoralcastle.com and (2) Muscottmillfarm.co.uk. MARKET INDUSTRY ANALYSIS: SWOT Analysis The Historic Monument Travel Industry Strengths and Weaknesses are considered internal factors while Opportunities and Threats are external to company (‘SWOT Analysis’ 2005). It is important to note the analysis using this tool is very subjective in nature. When it comes to niche travel, England’s stately homes, castles and historic monuments fall into a very distinctive category that surprisingly appeals to many travellers’ sense of history. What makes the online presence special is being about to capture history while maintaining a certain level of current events, even celebrity about staying somewhere unique. (S)trengths: Places like Althorp and Balmoral have the essence of royalty engrained into the image and experience. These places have been witness to infamous times in history and famous people as well. (W)eaknesses: Historical travel destinations may also have an air of affluence about them, which could limit their target audience potential. This feeling of being beyond reproach may send mixed signals to the common man. (O)pportunities: Because places like Althorp and Balmoral are well known to the public because of their relationships to royalty, this propels them into the spotlight more than other less known sites like Muscott Mill. These places like Balmoral have history but also many opportunities that a smaller place cannot take advantage of. Places like Balmoral and Althorp also have a following where product sales with branding becomes key to continued image and public awareness. This allows them more interaction and further investment into different ways to capture the audience such as private rentals and entertainment events like golf and concerts. (T)hreats: Consumers may be afraid to travel because of the war in Iraq and threats of terrorism, increased security being time consuming. Also times are tight for a lot of people due to increasing energy costs and lack increased spending power. Many people have chosen to stay home or vacation close to home. Places like Althorp need focus on local tourism. ALTHORP.COM: CURRENT AND POTENTIAL MARKETS PESTEL Analysis This strategy analysis takes into account external forces, which may have influence on the organisations success (‘PESTEL Analysis’ 2005). (P)olitical: The political force that may influence Althorp is its relationships with the surrounding local community. Many do not want to see their ‘neighbourhood’ tarnished or changed by the tourist traffic or see Althorp take advantage of their royal status. Environmental: This is a very trendy topic, the notion of ‘going green’ but needless to say something to consider adopting as part of the new image tactic. Also Althorp should consider the fuel demands of travellers and maybe run a promotion with a local hotel or petrol station. (S)ocial: Social forces at work externally could be a fear of flying or travel. Also in times of trouble, people band together, become closer within their communities. Althorp should consider looking closer to home and cultivating a relationship with locals. They should use the Internet as a tool to focus globally. (T)echnological: Obviously the web site is classy and reflects the overall image of Althorp as a stately home with beautiful grounds. The web site should using appropriate e-tools to continue consumer interaction. These e-tools vary from pod casting to blogging but also create a more intimate interaction with the public, which also reflects another image of Althorp being a special place for Princess Dianna. Continued evolution of the web site can bring a feeling of closeness to the site it lacks currently. This may involve further investment to update software and hire a Web master or graphic designer. (E)cological forces at work for Althorp include once again the price of fuel or energy source and its prolonged use at the site, the affect it has on the environment. Has Althorp considered what affect it may have on the global warming? It would environmentally sound for the company to research ways to conserve and protect the environment maybe through a conservation project in conjunction with another site. (L)egal forces or changes in the laws that govern travel are constantly in issue. Also Althorp must keep in mind a lot of times people are not culturally aware of differing laws that apply when travelling. It is important that not only the house watch for the risk legal issues cause but also look out for its employees giving the correct information to customers. THE COMPETITION: BALMORAL AND MUSCOTT MILL FARM BALMORALCASTLE.COM PORTER’S FIVE FORCES Customer Bargaining Power High Today’s Internet savvy consumer is educated when it comes to their travel plans. This gives the consumer power over places like Balmoral to match their need for a web site that will understand their intelligence. They know what they want and at what price they want it. They may chose a different destination if they don’t like the web site. Threat of Substitute Products and Services – Emerging This is where diversification of services at Balmoral becomes important and an asset. The future of these places depends on presentation of different formats and product specialty to keep the customer’s attention. These niche locations like Balmorals will meet consumer demand of specific needs. Supplier Bargaining PowerMedium The bargaining power of Balmoral is relatively medium because of the nature of the product. Balmoral must remain at above industry standard while maintaining the sense of class found and that level of services. Threat of New Entrants – Emerging New entries into the market, one would think should be low because of the designation of this being a niche destination as historical but the truth is places like Balmoral must compete outside their niche for capture of customers. They compete with theme parks and adventure vacations of the like. Many tourists because the information from the Internet is so vast are looking for something beyond the regular vacation. The Overall Level of Rivalry – Moderate There is a perception that the more densely populated the area becomes the higher the competition with the company struggling for market participation. This is an incorrect assumption because most of niche travel locations are operating online mainly suppliers to manufacturers or to the public. This results in less advertising and an environment where the competitive spirit is unvoiced. MUSCOTTMILLFARM.CO.UK Boston Matrix Analysis There are four areas that divide the matrix so that a place like Muscott Mill Farm can be differentiated from other stately English homes or working historic monuments. The place falls into one of these areas. The four areas are as follows: (1) Stars, (2) Cash Cows, (3) Question Marks and (4) Dogs (‘Boston Matrix’ 2005). Stars are tourist sites like Balmoral or Althorp that have a strong presence in the market and they are able to keep up, even be ahead of the competition. Balmoral, while stoically regal also maintains a global image because of it being the Queen’s summer residence. Cash Cows are smaller places of interest like Muscott Mill that are not in the spotlight and may be hidden from the average tourist’s mind (‘Boston Matrix’ 2005). Many smaller historical sites are becoming cash cows because of operating cost increases but also the aftermath of 9/11 remains. People are not as eager to travel and the price of airfare keeps people closer to home. Muscott Mill would be better off focusing on local markets for shorter weekend holidays. Question Marks are companies that have potential to make money if they are run properly (‘Boston Matrix’ 2005). A good example of a Question Mark in the industry would be smaller BB type places but not at the level of Musc ott Mill. They are constantly facing challenges with their operations management and particularly labour disputes. Dogs are companies that are just terrible, have no potential and should be out of business but continue to struggle (‘Boston Matrix’ 2005). Euro Disney is the prominent example. It has never lived up to the hype. Muscott Mill Farm remains at the bottom of the chain of advantage because it is not well known by the public as a destination. Its web site is quaint at best and not at all interactive but yet one can see the purpose it serves to at least introduction someone to its existence. EVALUATION OF MARKETING COMMUNICATION AND CRM A company’s marketing and recognition begins with its name. Because the business of tourism is greatly service oriented, it is of utmost importance that the company’s name has integrity. With time, as the organisation further establishes itself, the two will become interchangeable. The organisation has a reputation to uphold where market share remains wide-open and competitive advantage strong. Recently the house’s name and intellectual property in the forms of trademarks and brand has been at the forefront, in constant view thanks to e-business. John M.T. Balmer surmises that much of the problem with establishing a marketing framework for organisations is built on the concept that the notion of identity is vague to the corporation and therefore the consumer. Defining identity and therefore CRM becomes a challenge now especially as business practices change and shift to encompass all areas of focus and strategy. Balmer’s (2001) research writes of, â€Å"identity was a pressing issue for many institutions and that the question of identity, or of what the organisation is or stands for, cuts across and unifies many different organisational goals and concerns† (p. 250). Hence the confusion and challenge of figuring out exactly what identity is for a particular organisation because it is different for each. CONCLUSION The purpose of this presentation was to demonstrate different market strategy models that allow one to analyse not only the particular industry but also the competition. The niche travel destination market has its strengths and weaknesses but also these are areas that Althorp can use to make its marketing scheme better. The competition for the United Kingdom is vast but Althorp has many elements on its side as a special location for travellers. The main focus of any marketing scheme should be to know how to capture the mindset of the individual to reach a higher state of competitive advantage and this begins and ends with conveying the correct brand image. REFERENCES Allen, G 1999, Introduction to Marketing, Mountain View College, Mountain View, California. ‘Althorp’, Althorp.com, viewed 5 Aug. 2008, http://www.althorp.com.> Balmer, J M T, Fukukawa, K Gray E R 2001, The Nature and Management of Ethical Corporate Identity: Discussion Paper on Corporate Identity, Corporate Social Responsibility and Ethics, Bradford School of Management, England. Balmer, J M T 2001, ‘Corporate identity, corporate branding and corporate marketing seeing through the fog’, European Journal of Marketing vol. 35, 3/4, p. 248-291. ‘Balmoral Castle’, Balmoralcastle.com, viewed 7 Aug. 2008, http://www.balmoralcastle.com.>. ‘Boston Matrix or Boston Consulting Group Box BCG Box’, viewed 5 Aug. 2008, http://www.tutor2u.net/busines/strategy/bcg_box.htm.>. Donogh, J 2008, ‘Customer Loyalty—From the Customer’s Perspective’, viewed 3 Aug. 2008 www.refresher.com/!loyalty2.html>. Kotler P, 1999, Kotler on Marketing, Free Press, New York. ‘PESTEL Analysis’, viewed 5 Aug. 2008, http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCESitemid=1074451452> Peters, T 2003, ‘Helping Small Firms Put the ‘e’ in Trade’, International Trade Forum,  1 July. Pitturo, M 1999, ‘Get into the e-Commerce Without Betting the Store’, Journal of  Accountancy, 1 May. Porter, M E 1999, Strategy and the Internet, Harvard University Press, Cambridge. Porter, M E 1985, Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press, New York. ‘SWOT Analysis’, viewed 5 Aug 2008, http://www.quickmba.com/strategy/swot/.>. Thompson, H 2004, What They Want: Ten Myths About Your Customers, Prentice-Hall, Clifford Falls, New Jersey, p. 103-112. Whelan, D 2004, ‘Build It and They Will Come’, Forbes, 27 Dec 2004. APPENDICES APPENDIX A SAMPLE POSSIBLE QUESTIONNAIRE 1. How do you rate Althorp’s web site overall ease of use? (1=very easy; 5=very difficult) 2. Having Althorp’s picture of the web sites you visited (1: strongly agree; 5=strongly disagree; 6=no opinion) a. Reflects how you think about the web. b. Gives you more confidence in exploring the web. c. Slows down the computer too much. d. Helps you feel more adventurous. e. Lets you know where you are in the web. f. Takes too much time to use. g. Helps you move around in the web. h. Makes me feel like I’m travelling throughout the web. i. Takes up too much space on the screen. j. Makes web organisation clearer. 3. Please rate how you think Althorp would be for the following functions (very useful, useful, not useful, don’t  know): a. Pure Entertainment (games, chat, humor) b. Personal uses (hobbies, health, recipes, travel) c. Business (buy and sell, product info, banking) d. Academic (exchange data and results, communicate with colleagues, grad info). 4. I feel that looking for information on the World Wide Web using Althorp.com is: (Strongly Agree, Agree, Neutral, Disagree, Strongly disagree, Don’t Know): Easy; entertaining; confusing; complicated; intimidating; hard; boring; straightforward; simple; frustrating.

Main Death Camp in 1942 Essay

Firstly, until mid-1943, the main death camps were camps similar to Sobibor, Belzec, and Treblinka. However, when all of the ‘non desirables’ had been liquidated, these camps shut down. Death camps were only meant to be a temporary place, and once their job was completed, they would quickly be dismantled. Auschwitz was different. It incorporated a Labour camp – so was designed for a much longer use than its’ contenders. The fact that it was one of the few camps that wasn’t temporary, meant that Jews from other areas of Europe – not just from nearby districts – were sent to Auschwitz to be dealt with accordingly. This made Auschwitz’s population grow to way beyond the amount it was originally designed to hold around 11,000. However, in August 1944, the population was a massive 105,168. Secondly, the camp also had other uses, apart from a death camp. Auschwitz I was the base camp, in which the whole of Auschwitz-Birkenau was operated from, which also incorporated a few gas chambers, and prison cells. Auschwitz II-Birkenau was the main death camp, where the majority of the 1.5-2 million Jews were killed. Auschwitz II also incorporated a separate camp for Roma and Ukrainian Gypsies, where Gypsies were sent from Ghettos such as Lodz, and from countries in the Nazi Empire. Auschwitz III was the main Labour camp, where Jews and other ‘less desirables’ were held and worked for the Reich. Auschwitz also had 45 sub-camps, in the surrounding areas. These sub-camps were concentration camps, where ‘non desirables’ were held until they were moved to Auschwitz itself. The vast array of camps in Auschwitz made it the main extermination camp, as it was a lot easier sending the ‘non desirables’ to Auschwitz via train, that to build several hundred temporary Extermination camps. Lastly, Himmler ordered for the camp to increase in size, saying ‘the existing extermination centres in the east are not sufficient to cope with an operation on such a scale’. The war emphasised the quickly progressed the killings in the Death camps, and Himmler knew that there were no camps big enough to ‘deal’ with the ‘undesirables’ on an industrial level. Auschwitz by this time was quite a small camp, with good railway links to Germany and  the rest of Poland. During this time, Himmler also, said that Auschwitz should be the main camp for the proposed â€Å"Final Solutions†. In conclusion, the main reason why Auschwitz was the main Death Camp was due to the fact that Auschwitz was one of the few permanent ‘killing stations’. This meant that ‘undesirables’ were sent there from all over Europe, and overpopulated the camp. This resulted in the camp increasing in size, and overall, having over seven gas chambers and crematoriums.

My Antonia Essay Women on the Frontier - 857 Words

Women on the Frontier in My Aacute;ntonia nbsp; In 1891, marking the elimination of free land, the Census Bureau announced that the frontier no longer existed (Takaki, A Different Mirror, 225).nbsp; The end of the frontier meant the constant impoverishment, instead of the wealth they had dreamed of, for a large number of immigrants from the Old World: they came too late.nbsp; My Aacute;ntonia, however, illuminates another frontier, a frontier within America that most immigrants had to face.nbsp; It was the frontier between Americans and foreigners.nbsp; The immigrants were still foreign to the Americans who came and settled earlier.nbsp; They had to overcome the language and cultural barrier and struggle against the†¦show more content†¦Foreigners culture from the Old World is something they should give away.nbsp; It is old and disgusting like the mushroom that Mrs. Shimerda gave the Burdens as a present.nbsp; (Jims grandmother threw it away.)nbsp; Mrs. Shimerdas keeping dishes under the feathered quilt, including many as pects of her housekeeping, brings about disgust.nbsp; nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; While the cultural barrier forces the foreigners to give away their own culture, the language barrier blocks the foreigners from economic success or social respect and contributes to the class division between foreigners and Americans.nbsp;nbsp; nbsp; All foreigners were ignorant people who couldnt speak English. There was not a man in Black Hawk who had the intelligence or cultivation, much less the personal distinction, of Aacute;ntonias father.nbsp; Yet people saw no difference between her and the three Marys; they were all Bohemians, all hired girls.nbsp; (129) nbsp; nbsp; All foreigners are assumed ignorant because they cannot speak English and thus cannot but be poor.nbsp; Their intelligence is of no use, not knowing English.nbsp; Their daughters become the wage laborers in town for their family.nbsp; No matter what background they have, the girls are at the base of social pyramid as foreigners and hired girls.nbsp; The daughters themselves cannot get a well-paid and respected job asShow MoreRelatedThe Western Frontier Is An Important Part Of American Society848 Words   |  4 PagesThe Western Frontier is an important part of American society that captures the archetypal curiosity that ever American has in search of new opportunities. 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Besides, they even published their journal, The Dial (1840-1844). Major Transcendentalist Figures Ralph Waldo Emerson (1803-1882) Nature (1836) The American Scholar (1837) Divinity School Address (1838) Essays: First Series (1841) Essays: Second Series (1844) H. D. Thoreau (1817-1862) Walden (1854) â€Å"Civil Disobedience† (1849) Margaret Fuller (1810-1850) Woman in the Nineteenth Century (1845) Editor of The Dial (1840-42) High Romanticism Whitman and Dickinson:

John Fitzgerald Kennedy Essay - 2877 Words

John Fitzgerald Kennedy John Fitzgerald Kennedy 35th president of the United States, the youngest person ever to be elected president. He was also the first Roman Catholic president and the first president to be born in the 20th century. Kennedy was assassinated before he completed his third year as president. Therefore his achievements were limited. Nevertheless, his influence was worldwide, and his handling of the Cuban Missile Crisis may have prevented war. Young people especially liked him. No other president was so popular. He brought to the presidency an awareness of the cultural and historical traditions of the United States. Because Kennedy expressed the values of 20th-century America, his presidency was important†¦show more content†¦Another important element of the campaign was the support Kennedy received from blacks in important Northern states, especially Illinois and Pennsylvania. They supported him in part because he and Robert Kennedy had tried to get the release of the civil rights leader Martin Luther King, Jr. King, who had been jailed for taking part in a civil rights demonstration in Georgia, was released soon afterward. The election drew a record 69 million voters to the polls, but Kennedy won by only 113,000 votes. Kennedy was inaugurated on January 20, 1961. In his inaugural address he emphasized America’s revolutionary heritage. 2The same †¦ beliefs for which our forebears fought are still at issue around the globe, Kennedy said. 3Let the word go forth from this time and place to friend and foe alike, that the torch has been passed to a new generation of Americans—born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage—and unwilling to witness or permit the slow undoing of those human rights to which this nation has always been committed and to which we are committed today at home and around the world. Kennedy challenged Americans to assume the burden of defending freedom in its hour of maximum danger. The words of his address were, 4Ask not what your country can do for you—ask what you can do for your country. Kennedy sought with considerable success to attract brilliantShow MoreRelatedJOHN FITZGERALD KENNEDY Essay2632 Words   |  11 Pagespresident, John F. 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The Equal Opportunity Act ( 2010 ) - 1734 Words

Introduction In recent years, many industries such as tourism and hospitality in the workplace have undergone numerous discrimination cases. The Equal Opportunity Act (2010) is legislation that protects people. That applies to employers, but also defends all workers, included full/part time worker and interns. (Australian Human Rights Commission 2014). Under the law, discrimination, prejudice, racism, as well as sexual harassment, are individual behaviours, which are connected to insulting, speaking or treating people with disrespect. In this research paper, the concepts of each type of discriminations are described, some examples from actual case studies are identified, and strategies for managers are discussed. The purpose if this paper will assist the managers in the industry could evaluation the techniques for measuring strategy effectiveness. Concepts of discriminations Discrimination includes direct or indirect. According to Bobo, L. D., Fox, C. p319–332 (2003), the government defends discrimination and sexual harassment. A less favorably treatment against to a particular person, As well as, someone is discriminated by associating with others, could also be define as â€Å"direct discrimination†. Placing someone in an unfavorable position in relation to a particular group defined as â€Å"Indirect Discrimination†. It can also be unwanted conduct which is sexual in nature, which their purpose or effect of violating a person’s dignity or creating an intimidating degrading,Show MoreRelatedEeo Research Paper1158 Words   |  5 PagesAbstract Equal employment opportunity (EEO) is the concept that all individuals should have equal treatment in all employment-related actions. Several basic EEO concepts have been applied as a result of court decisions, laws, and regulatory actions. 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However, it is hard to fully separate managing diversity in the workplace from the provision of equal employment opportunities, as legislatio n shapes the way in which diversity is managed found manifestation in various pieces of legislation;Read MoreEqual Pay Act of 1963: an Analysis Essay656 Words   |  3 PagesEqual Pay Act of 1963: an Analysis Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 3 Derfinition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Page 3 Discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Page 3 Application to Interviewing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 4 Despite our country’s love of freedom, throughout its history, the United States has oppressed minorities. 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Unless American society chooses to change their mindset and their way of thinking, then this country will never advance and thereRead MoreReflections on the Gender Wage Gap Essay1123 Words   |  5 Pagesa complicated issue that has persisted despite the Equal Pay Act of 1963 that promised equal pay for equal work. According to the U.S. Bureau of Labor Statistics, in 2010, women on average earned 81 cents for every dollar men earned, creating concern among scholars, policy makers, and the press, and lingering questions as to cause (2011). While the wage gap has narrowed considerably in the nearly 50 years since the passage of the Equal Pay Act of 1963, many contend that the gap has not narrowedRead Moreunit 202 outcome 1.1772 Words   |  4 PagesUn it 204 outcome 1.1 The equality act 2010 provides a modern single legal framework with clear laws to be more effective in tackling discrimination and disadvantages. It covers the following areas- †¢ Age †¢ Disability †¢ Gender reassignment †¢ Marriage and Civil partnership †¢ Race †¢ Religion or belief †¢ Sex †¢ Sexual orientation We also have our own policies in school to cover equality. There is- †¢ S.E.N. †¢ Racial Equality †¢ Equal opportunities †¢ These explain what is classed asRead MoreAffirmative Action And Equal Opportunity709 Words   |  3 PagesI. Introduction A. Affirmative Action and Equal Opportunity in Employment have been used to ensure that all minorities are given an opportunity to succeed in America. Equal Opportunity itself is a concept hinted at by the founders in the Constitution, whereas Affirmative Action is the government policy that brings about Equal Opportunity in Employment. Has Affirmative Action actually managed to right the wrongs of previous discrimination of minorities or has it only compounded the discriminationRead MoreEssay about Legal Safety and Regulatory Requirements1121 Words   |  5 Pagesequally and fairly. 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Underneath Pristine Clothes Abraham Lincoln Free Essays

A little farm is a place of impoverished state. It is a place where there is no much life; having none of the intricacies and grandeur of the city. But for a man with strong hopes and gallant dreams as Abraham Lincoln, it is a place where ambitions are born and where dreams start to be reality. We will write a custom essay sample on Underneath Pristine Clothes: Abraham Lincoln or any similar topic only for you Order Now Lincoln grew up from an undistinguished family, or so he illustrates, but he rose into the highest of seats and was elected as the president of the United States of America for two terms. He was a most esteemed president of all times—a man of honour, justice, and equality who pledged to use impartial agreements rather than force. But underneath those pristine clothes and perfectly amiable character, who really is Abraham Lincoln? Born to a simple family in a farm at the Hardin County, Kentucky, in February 12, 1809, young Lincoln grew up to days of hard work. There is no school at their area and there’s nowhere to learn about life, religion, and the world. What there are are only chores to finish and jobs to seek and get over with. Yet, with his determined aspiration and passion for learning, he got through studying and acquired a license to practice law by the year 1836. He was a persistent and hardworking man, so to say; spending years of practice at the Illinois legislature that even his law partner said of him, â€Å"His ambition was a little engine that knew no rest.† In the year1842, his days of solitude were broken for he met Mary Todd, a woman whom he had decided to tie the knot with. They lived a happy life from then on and were gifted with four boys. It is sad to note though that only one of them lived to grow into maturity. After years as a lawyer he tried to compete in politics and run against Stephen Douglas for Senate in 1858. After their heated and diplomatic debate about the Kansas-Nebraska Act, Douglas won the election. But people who saw, heard, and witnessed their argument grew to love and favor Lincoln. Their debate had given him a national reputation which in turn won him a Republican nomination for president after two succeeding years. When he won the presidency, Lincoln focused to bring about equality and goodwill among his people. He was a gentle voice that hushes the mass during the cold turmoil of the Civil War. The Emancipation Proclamation which he issued in 1863 greatly affected the war, ending at last the state’s fights, scores of deaths, and concluding a blood lusting combat. The results of the war he took carefully into consideration, making certain that the vast damage a war could bring would not be forgotten by the people and that the deaths of those who were involved in the confrontations would not be put to waste. Throughout his term, he stood as an example to every one; a man of simplicity and generosity who is willing to lay back his defenses if it would mean peace and unity for the nation. His regal personality was more than valued by the public, proven by his re-election in 1864. However, he was cut short of his service a year after, when he was crudely assassinated—shot in the head by an actor named John Wilkes Booth— ending abruptly his patriotic goals and ambitions. It had been a sorrowful moment for all of America; having lost a man as placid and liberal as Abraham Lincoln. But his efforts were not wasted for he left his people the idea that would unite them: â€Å"With malice toward none; with charity for all; with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in; to bind up the nation’s wounds†¦.† How to cite Underneath Pristine Clothes: Abraham Lincoln, Papers

A Midsummer Nights Dream

A Midsummer Nights Dream Play within a play Essay Discuss the role of the play- within- a- play in Act V of A Midsummer Nights Dream. Does the Pyramus and Thisbe story have any relevance to the main story, or is it simply a comical interlude? What effect does the mechanicals production of their play have on the tone of the play as a whole? The Pymamus and Thisbe story in Act V of A Midsummer Nights Dream plays an important role to the main story. Not only does the play- within- a- play echoes with the story of the four lovers- Helena, Hermia, Lysander and Demetrius, it also serves as a reinforcement of the theme: love. Though the mechanicals production seems to be a comic interlude, it is a warning to both the pairs of lovers and to the audience about the potential danger brought by loves blindness. Despite the tragic content of the play- within- a- play, the mechanicals comic illustration and performance makes the play a lot more lighthearted. On top of that, the play- within- a- play brings in the major message of the story- that the best in this kind are but shadows; and the worst are no worse, if imagination amend them. The echo between the two plays starts at the very beginning of the Pymamus and Thisbe story. Objections from the father of Thisby act as a wall stand between Thisbe and Pyramus. Despite the objection from the great father authority, the fearful lovers risk everything just to hear the other ones whisper and the only way for the lovers to communicate is through the crannied hole on the wall. This is very much similar with the situation of Hermia and Lysander. Their relationship is extremely opposed by Hermias father, Egeus who is by then having the greatest power, the power to dispose/ her. Hermia is given three unfavourable choices- to marry Demetrius, die the death or to abjure forever the society of men. Indeed, the course of true love never did run smooth and this is vividly portrayed in the situations of the pairs of lovers. Besides having to encounter the same high authoritys objection, the pairs of lovers share a common asset or you can say liability, which is the passionate power of love. The power is so strong that it makes Hermia bold enough to turn her obedience which is due to to stubborn harshness; it is so powerful that it causes Thisbe as a lady to neglect her fathers opposition and meet at Ninus tomb. Love not only makes the lovers blind in sight but in the mind. Without judgment taste, the lovers can only count on their instincts, thus without doubt, makes rash and irrational decisions. For Hermia, she and Lysander make a decision without second thought: to get married in the place the sharp Athenian law cannot pursue . Splendid does the idea sound, but obviously elopement would not be the best solution. It is way too risky and dangerous and the main reason of them making such decision is that love makes a person impatient and selfish. As John Donne said in The Good Morrow, the lovers possess one world, each hath one and is one, they are living in a world with no outsiders. The objections and obstacles stand as an edict in destiny, a kind of a customary cross which teaches them trial patience. Therefore, like a fence in front, what they only need to do is to jump over it. However, did they think about walking around it or any other methods? Echoing the main story, Thisbe as well though fully aware of the consequences, decides to make a rash decision and to meet Pyramus in a secret place, the Ninus tomb.